Out of the Office

About Julie

Julie Baher

As Managing Director of Customer Experience at Citrix I am responsible for championing design thinking to drive innovation at Citrix. My Business Design team collaborates with functions across the company to deliver an outstanding experience for both customers and employees.

Prior to Citrix, I ran the design team for the shared platform of Adobe’s Creative Suite and led the user research on Photoshop.  I have designed everything from websites (xerox.com) to online education (building an online MBA program) to training programs (Charles Schwab, National Semiconductor) to computer networks (Onizuka Airforce base, ZiffDavis Labs).

I have a passion for user research and am co-leader of the ACM SIGCHI Bay Area Bird-of-Feather group on Design Research. I have spoken at conferences including SXSW, IXDA, UPA Europe, and AIGA.

I have a Ph.D in Learning Sciences – an interdisciplinary program of cognitive science, artificial intelligence and education from Northwestern University.

When truly out of the office, I can be found with my husband, two children, dog and two cats.

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